Boho style or its smarter sister boho chic never really seem to go out of style especially during the Summer months and festival season. So many of us love to add elements of this popular freedom inspired aesthetic to our own outfits and of course draw on vintage pieces and the past for our inspiration but where did it all begin…..
The term bohemian originally referred to the Roma people, who were believed to have originated in Bohemia, a historical region in the modern-day Czech Republic who were known for their vibrant and eclectic clothing, characterised by bright colours, intricate patterns.
Following the French Revolution, the term bohemian began to be associated with artists living in poverty. Their clothes were old and worn due to lack of income but given their creative talents, they were often able to give their clothing a little artistic flair creating something completely unique.
By the mid to late 19th century, artist communities in Europe, notably in Montmartre, Paris, were seeking a non-conformist way of life. Their clothing mirrored their mindset with a lack of structure and a love for colours, patterns, and fabrics. The rejection of corsets and the embracing of floaty, loose dresses became symbols of individuality and artistic freedom. This period marked the beginning of bohemian fashion as the distinct style we recognise today.
An autochrome of two women in Bohemian dress. Paris circa 1905
Many people think of the hippie era as the 20th Century’s big boho moment but I do feel that the 1950s beat generation deserved a mention too. Beatnik fashion was very simple with the iconic uniform of black turtleneck and beret but their way of dressing was a reaction to society and a desire to be non conformist just like the bohemians before them. Interestingly, the minimal beatnik style always included a personal and unique touch with a scarf, belt or other accessory.
The 1960s brought a vibrant explosion of bohemian fashion with the advent of the Flower Power and Hippie movements. Psychedelic prints, flowing fabrics, embroidery, and fringing became the hallmarks of this era which we all know and many of us love. Although the hippie movement was separate to bohemian beliefs, the two ideals had many similarities so naturally became intertwined. Clothing was a representation of freedom, opposition to social norms and a need for a more natural and sustainable lifestyle.
The love of Bohemian fashion continued into the 1970s, a decade marked out by its spirit of individuality and a desire, especially for women to celebrate and express their increased social freedoms through their clothing choices.
A Susan Small advert from 1975
The advent of more accessible global travel influenced the boho aesthetic by adding now very recognised fashion elements such as kaftans, peasant blouses and traditional prints.
In the early 2000s, bohemian fashion evolved into what is now known as Boho Chic. This style is a more sophisticated take on the original bohemian look, combining elements of boho with a more polished and chic aesthetic. Celebrities like Sienna Miller and Kate Moss popularised this style, making it a mainstream fashion trend. Boho Chic retains the essence of bohemian fashion—flowing dresses, earthy tones, and eclectic accessories—while adding a touch of modern elegance.
At its heart, bohemian fashion is a way of expressing yourself through the clothing you chose and the freedom that soft, unstructured, less formal clothing offers. I’m a big fan of mixing up styles and eras to create a look that is distinctly yours and the rich and colourful heritage of the boho aesthetic offers so many options. So start hunting out those vintage gems and start your own fashion history.
